Capabilities: Predictive Analytics

Capitalize 360 is a commercial real estate client representation company that takes the guess work out of the site selection process. We have developed a market intelligence and real estate consulting practice that can extract and quantify market factors critical to any company dependent on quantifying the market for a product or service. We are the only company that practices commercial real estate intelligence consulting based on the Complete Asset Site Solutions or CASS program.

This program is enabled through proprietary technology utilizing special market data integrated with Geographical Information Systems (GIS) mapping models. The CASS is a predictive analysis program customized to your company’s specific criteria. The program will quantify the micro, macro and psychographic market to pinpoint the best available new location for your product or service. This also enables our clients to measure and quantify the potential of a market, your trade area and more specifically a particular location right up to street level. Each custom designed program can also identify why an existing site may be underperforming.

Capitalize 360’s CASS is a market analysis tool that uses up to date micro and macroeconomic data for any company that wants to measure the demand for products and services, customized to a market segment and includes commercial real estate knowledge, strategies and expertise.

Below is a small sample of which variables as well as some applications CASS could provide to the location analysis process:

• Define, analyze and understand market potential, growth vectors, trends, income, detailed household wealth, unemployment estimates and 1,581 potential variable data points that affect your business.
• Evaluate market competition including competitor’s business volumes.
Reveals the psychographic variables of a trade area and pinpoints consumer behaviors in your market.
• Maps trade area competition including their sales volume, area daytime populations and whether there is excess supply or demand of a particular product or service.
• Understand the risk assessment of a particular location using demographic tapestry composition, crime statistics, workforce potential and other related variables.
• Identify the total market potential utilizing 1,581 variables to measure the demand for core products or services in a defined area.
• Evaluate market volumes, per capita volumes for such products as certificates of deposits, car loans, net worth, mortgage payments, mutual funds and other financial products in a particular drive time 3, 5, 10, 15+ minutes from a defined potential location.
• Evaluate consumer behavior and market potential based on 115 variables such as how many consumers bought fine jewelry in last 12 months, own a credit card in their own name, have a 401k retirement savings, carry medical, life, homeowners or renters insurance, dined out in last 12 months, went to a family restaurant more than 5 times, have a cell phone bill in excess of $100 month, bought new vehicle in last 12 months, read daily newspapers, visited a doctor in last 12 months……and more.
• Evaluate and benchmark house and home expenditures such as average spent on mortgage principal, interest and real estate taxes, house maintenance and remodeling material and services, child care, detailed utility expenditures including dollar volumes for Electric, gas, oil, furniture, major appliances, own vacation homes, and 85 other variables.
• Compare potential locations side by side, benchmark and identify positive common variables.

This data is presented in clear, easy to read spread sheets, graphs, charts, text and maps.

Capitalize 360 Group’s additional services combine proactive real estate asset strategies with the predictive analysis. This is the complete CASS advantage.

• Analyze potential sites for feasibility, efficiently, drive troughs, traffic counts, traffic patterns, site approvals, curb cuts, development costs.
• Comprehend development potential, risks and costs before wasting time and capital on any location.
• Survey market and generate competitive site RFP’s that will create leverage in negotiations to achieve the best possible scenarios for occupancy costs, Landlord contributions, Construction and Landlord concessions.
• Benefit from our In-house construction management by protecting our client’s interests.
• Benefit from predictive operating expenses and strategies to control physical plant expenses going in and going forward.
• Lease –vs- Own analysis based on NPV and clients strategic plans and more.